Sijperda Rental has been the leading rental specialist in Northern Netherlands for over 30 years, offering a wide range of machinery and tools for both the construction sector and private individuals.
Advertising Campaign 'Online Visibility & Expansion to Hoogeveen'
With branches spread across Northern Netherlands and the opening of a new location in Hoogeveen, the goal of this campaign was to increase Sijperda Rental's visibility and reach new customers.
Key Points for Sijperda Rental
- Building brand awareness
- Targeted at Northern Netherlands
- Reach for both professionals and private individuals
Bulk prospecting for broad visibility and targeted campaigns around branches
Target Audience
The campaign targeted businesses and individuals looking to rent construction machinery and tools. This included garden tools, aerial platforms, generators, and sanitation facilities. The targeting was specifically tailored to the area around the Sijperda Rental branches.
Prospecting
The entire campaign was focused on prospecting. The goal was to achieve the widest possible reach and direct new visitors to the Sijperda Rental website.
Progress and Results
UpStreamAds provided real-time insight into budgeting, expenses, and campaign progress through the client dashboard. This allowed the marketing & communication department of Sijperda Rental to continuously analyze results and make optimizations.
Banners
Sijperda Rental provided their own banners, which were used in the campaign to achieve maximum recognition and impact.