Why is web text optimization important?
Web text is the core of your website. It helps visitors understand what you offer and ensures that search engines index your site properly. Good web text not only attracts visitors but also converts them into customers.
Many websites make the mistake of writing text that is too general or too technical. This can confuse visitors or fail to engage them. By improving your text, you ensure that:
- Visitors immediately understand what you offer.
- Search engines index your website better.
- More visitors take action, such as making a purchase or submitting a contact request.
At UpstreamAds, we help you write and optimize web text that is both better found and convincing to your target audience. We do this through:
- Targeted keywords that match the search intent of your audience.
- Clear, engaging, and persuasive text.
- A logical structure and internal links that guide the reader through your site.
- Strategically placed call-to-action buttons that turn a visitor into a customer and increase conversions.
A strong text can make the difference between a visitor who leaves and a customer who takes action. Want to know how we can improve your web text? Take a look at converting more visitors into customers.
How to optimize web text?
In four steps, create strong, conversion-driven content.
1. Research your audience
Before you start writing, you need to know who you're writing for. What questions do your customers have? What are they searching for online? By understanding your audience, you can create text that matches their needs.
2. Keyword research
Search engines like Google scan your website for relevant keywords. With smart keyword optimization, you ensure that your web pages rank higher in search results. Learn more about getting found better.
3. Clear structure and navigation
A logical structure in your text helps both visitors and search engines. Use headings, lists, and subheadings to make your content scannable. Discover how a smart website layout helps you.
4. Write valuable content
Text should not only be optimized for Google (SEO), but also provide real value to your readers. Create informative and persuasive content that helps visitors and motivates them to take action.
From bad to perfect content
How do you recognize bad content and transform it into persuasive web text?
Bad content
Many websites have content that is ineffective. Think vague text, long sentences, or overly promotional language with no real value.
- Too much jargon, hard to understand.
- Overly focused on the company, not the customer.
- No clear call-to-action.
- No keyword optimization, resulting in poor Google rankings.
Better content
This text takes the reader into account, but still lacks optimization.
- Information is better structured.
- SEO is considered, but without focusing on user experience.
- The call-to-action is present, but not convincing.
Super content
This is the content that performs: both with search engines and visitors.
- Clear, engaging, and customer-focused.
- SEO optimized, without feeling forced.
- Clear structure with strong headings and scannable text.
- Targeted call-to-action focused on conversion.
How to recognize bad content and improve it?
As a case study, we took a look at a shoe store's website that was mostly found by suppliers and shoemakers. While there's nothing wrong with that, the website also featured an online store that almost no one visited. The goal of this shoe store is to sell shoes.
The problem with the text on this website was that it was highly technical and not focused on people wanting to buy shoes. The website was therefore not suitable for its intended visitors. Below is an example of the text on the site and how it was adjusted.
Bad content
Original text on the website:
"Our advanced sole technology with hyperpolymer composite provides a biomechanically optimized walking experience. The EVA foam construction with dual density offers adaptive responsive cushioning and increased kinetic energy transfer."
Why is this bad?
- Too much technical jargon that customers don't understand.
- No focus on customer benefits.
- No clear call-to-action or persuasion to buy.
Better content
Revised text:
"Our shoes have an innovative sole that adapts to your walking style. Thanks to the special foam, you'll stay comfortable all day long, without painful feet."
What has been improved?
- Jargon replaced with simple language.
- Focus on customer benefits.
- The text is easier to read but still lacks a persuasive CTA.
Super content
Final text:
"Walk effortlessly all day long! Our shoes offer ultimate comfort and cushioning, keeping your feet fresh – whether you're walking, working, or shopping. Order now and experience it for yourself!"
Why is this perfect?
- Short, catchy sentences.
- Clear customer-focused benefits.
- A convincing call-to-action with a link.
- Visitors are immediately urged to take action.
Let us handle your website optimization
No time or expertise to optimize your website? No problem, we’ll take care of everything for you.
UpStreamAds ensures that your website performs better, without you having to lift a finger. We analyze, optimize, and improve all web text, structure, and conversion paths in consultation with you. All you have to do is sit back and watch the results.
Why good content makes a difference
Well-optimized web text not only makes your website more attractive but also increases your revenue. Poor content causes visitors to leave, while strong content motivates them to take action. Want to improve your website's performance?
Prettier is not always better
A website can look beautiful, but without strong content, it won’t perform. Google rewards pages that are not only SEO-optimized but also provide value to visitors. With a combination of extra pages for expertise and a smart conversion strategy, a website can reach its full potential.
Visitors become customers
Besides more traffic, it’s important that visitors take action. This can be achieved through smart content optimization and turning visitors into customers. We help you turn your web text into a powerful conversion tool.
More visitors with minimal adjustments?
Want to attract more visitors right away? A combination of content optimization and affordable online advertising can be an effective solution. No contracts or hidden fees. Just an immediate increase in visibility.