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Frequently Asked Questions (and Answers)

General Questions Payments & Pricing Advertising with UpStreamAds Self-Service Portal Website Optimization & Growth SEO Optimization & Website Improvement Content Marketing & Branding Lead Generation & Customer Acquisition Digital Advertising Strategies Social Media Advertising E-commerce Growth & Optimization Marketing Automation & AI Performance Marketing & Data Analysis Conversion Rate Optimization & CRO Privacy & Compliance in Digital Marketing Software Development & Custom Solutions Affiliate Marketing

General Questions

UpStreamAds is a platform that allows businesses to run targeted advertising campaigns. You can manage campaigns yourself through our self-service portal or have them fully managed by us.
UpStreamAds is suitable for businesses of all sizes, from small startups to large enterprises. We help companies with brand awareness, lead generation, and sales growth.
We offer our website optimization services globally. However, ads can only be displayed in Europe.
We offer the sharpest prices, full control, and support in optimization to achieve the best results.
Most ads are approved within a few hours. In some cases, it may take up to 24 hours.
Yes, you can adjust and optimize your ads as long as your campaign is running.
You can contact us via email or phone. Visit our contact page for details.
Yes, we offer a free demo to guide you through the features of our portal.
No, you only pay for the campaigns you start. There are no long-term commitments or hidden costs.
You can create an account through our website. After registration, you'll gain access to the dashboard to manage your campaigns.
No, both small and large businesses can use UpStreamAds and manage campaigns at their own scale.
Yes, our platform is user-friendly and easy to manage without a technical background.
Yes, we offer support in setting up and optimizing advertising campaigns.
You can contact us via email or phone. Visit our contact page for details.
Most ads are approved and go live within a few hours.
With self-service, you manage the campaign yourself, while with full-service, we handle everything for you.
Yes, campaigns can be adjusted and optimized as long as they are active.

Payments & Pricing

Yes, all campaigns must be paid in advance. Extensions and new campaigns are billed separately.
No, all costs are transparently displayed in your campaign dashboard.
We accept payments via bank transfer, credit card, and various online payment systems.
No, all payments must be made in advance.
Yes, after each payment, you will receive an invoice by email and can also download it from your account.
Costs vary depending on your campaign settings and targeting.
Yes, we periodically offer promotions and discounts for advertisers.
No, all campaigns must be paid in advance.
We accept payments via bank transfer, credit card, and online payment methods.
You can add credit to your account and use it to fund campaigns.
No, all costs are clearly communicated upfront.
Yes, you can adjust your budget at any time.
We offer a price guarantee and can make a competitive offer.
Yes, invoices are automatically generated and available in your account.
No, there are no additional setup fees when creating an account.

Advertising with UpStreamAds

You can run display, banner, video, and retargeting campaigns across various networks.
Yes, you have full control over your budget and can adjust it at any time.
We offer optimizations to improve targeting, ad creatives, and bidding strategies.
The minimum budget depends on the type of campaign. Contact us for more details.
Yes, you can test multiple versions of your ads to see which performs best.
Yes, you can target campaigns to specific countries, cities, or regions depending on your audience.
You can easily set up ads, target specific audiences, and monitor performance via our dashboard.
We support banners, video ads, native ads, and more.
Your ads will be shown on websites and apps that have available space in our ad network.
We use advanced targeting options such as location, interests, and behavior.
Yes, you can modify and optimize your ad settings at any time.
Yes, with retargeting, you can reach previous visitors again.
The minimum budget varies by campaign and ad format.
You can test different ad variants and analyze which performs best.
Yes, you can pause or stop your campaign at any time.
It depends on your audience and campaign, but banners and video ads are generally very effective.

Self-Service Portal

The self-service portal gives you full control over your advertising campaigns, from setup to optimization and reporting.
You can manage your campaigns, change ad formats, adjust budgets, and view reports.
Yes, you can manage and optimize multiple campaigns from a single dashboard.
You can set specific targeting options such as location, interests, and device type to reach your target audience effectively.
Yes, you can increase or decrease your budget at any time and adjust your bidding strategy.
You can easily upload new banners and test different ad formats within the portal.
Yes, you have access to a comprehensive dashboard with real-time statistics and performance data.
You can track key KPIs such as clicks, impressions, and conversions within the dashboard.
Yes, all statistics are visible, and you can apply filters to analyze specific data.

Website Optimization & Growth

We analyze your website and implement technical improvements to optimize speed, accessibility, and conversions.
Factors such as load speed, mobile usability, content quality, and technical structure affect your performance.
By implementing faster load times, relevant content, and user-friendly navigation, we can reduce the bounce rate.
Yes, we analyze user behavior and implement improvements to help visitors convert faster into customers.
More than half of internet traffic comes from mobile devices. A mobile-friendly website provides a better user experience and higher rankings.
We optimize images, minimize scripts, and implement caching to improve load times.
Yes, we ensure that your website functions optimally on both desktop and mobile devices.
A logical structure makes it easier for visitors to find information and improves indexability by search engines.
Yes, a well-organized internal link structure provides better navigation and improves SEO results.
We enhance design, navigation, and interactive elements to keep visitors on your site longer and increase conversions.
Yes, we can integrate a powerful search function to help visitors quickly find relevant content.
Structured data helps search engines better understand your content and can result in rich snippets in search results.
Yes, we optimize CTAs to encourage visitors to take action, such as making a purchase or submitting a contact request.
Yes, we identify outdated content and either optimize it or advise on its removal to improve your website's performance.

SEO Optimization & Website Improvement

We help businesses improve their online visibility through content optimization, technical improvements, and link building.
We analyze and optimize your content, technical structure, and backlinks to improve your search rankings.
Factors such as relevant content, technical optimizations, fast load times, and a good internal link structure are essential for SEO.
Yes, we can assist in writing and optimizing content to better align with search queries.
A well-structured website with clear categories and internal links helps both search engines and visitors navigate more easily.
We improve load speed through image optimization, caching, and code minimization.
Technical SEO focuses on aspects such as indexability, site architecture, and load speed, which are crucial for a good position in search engines.
Yes, we provide a comprehensive SEO audit to identify and address areas for improvement.
Link building involves acquiring high-quality backlinks to your website to strengthen your authority and search ranking.
Yes, we write optimized content that not only performs well in search engines but is also engaging for visitors.
We optimize your website for local search queries to improve visibility for potential customers in your region.
Rich snippets improve your visibility in search engines by adding extra information like reviews, prices, and product details to search results.
We analyze and optimize navigation, load times, and mobile usability to keep visitors on your website longer and increase conversions.
Core Web Vitals are Google metrics for load speed, interactivity, and visual stability that affect your search rankings.
Yes, we can analyze and remove harmful backlinks to protect your website from SEO penalties.
Yes, we offer training to help you and your team learn how to apply SEO for better online performance.

Content Marketing & Branding

By using ads to promote your content to the right audience, you ensure more reach and engagement.
By maintaining consistent branding, storytelling, and repetition, you create brand recognition and trust with your audience.
Make sure to provide valuable, non-intrusive content that meets the needs of your audience and is suited for the platform it's shared on.
By creating valuable and informative content, you attract more visitors and position yourself as an expert in your industry.
Organic content grows naturally through search engines and social media, while paid content is directly promoted through ads.
By analyzing data, conducting A/B tests, and monitoring engagement metrics, you can gain insights into which content performs best.
User-generated content, such as customer reviews and social media posts, increases credibility and can be incorporated into ads for added impact.
Yes, we provide creative support and copywriting to develop ads that align with your brand and target audience.

Lead Generation & Customer Acquisition

By targeting effectively, creating attractive ads, and having a clear call-to-action, you can attract potential customers and convert leads into paying clients.
Lead generation works well with forms in ads, downloadable content, and interactive ads such as quizzes or surveys.
By running A/B tests, optimizing landing pages, and having a user-friendly contact process, you can generate more leads and achieve higher conversions.
Lookalike audiences help you reach new customers who resemble your existing customers, increasing the chance of conversion.
By using retargeting campaigns, you can re-engage visitors who have shown interest and persuade them to take action.
Yes, we provide advanced targeting and lead generation solutions specifically for B2B companies, such as LinkedIn ads and targeted email campaigns.
Through lead scoring, analyzing interactions, and following up with leads, you can determine which leads are most valuable for your business.
By using personalized follow-ups, email campaigns, and nurturing strategies, you can increase the likelihood that leads will eventually convert into paying customers.

Digital Advertising Strategies

An effective campaign starts with clear goals, a well-defined target audience, and strong ad creatives. We help at every step to maximize your ROI.
Key KPIs include click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
By regularly conducting A/B tests, improving ad copy, and adjusting targeting options, you can improve the performance of your campaigns.
We help you set a budget strategy based on your goals, target audience, and expected conversions.
Personalized ads increase user relevance and engagement, leading to a higher conversion rate.
Showing too many ads can lead to ad fatigue, while showing too few limits effectiveness. We help determine the optimal frequency.
Seasonal campaigns can capitalize on trends and shopping behavior, resulting in higher conversions at strategic moments like holidays and events.
By using strong visuals, catchy copy, and dynamic ad formats, you increase the chance that your ads stand out and drive purchases.

Social Media Advertising

Yes, we can place ads on platforms like Facebook, Instagram, LinkedIn, and TikTok to effectively reach your target audience.
Google Ads focuses on search traffic through search engines, while Facebook Ads focuses on targeting based on demographics, interests, and behavior.
By testing different ad formats, conducting A/B tests, and analyzing performance to continuously improve.
Video ads, carousel ads, and interactive formats often perform better due to higher engagement and conversion rates.
By using targeting options such as interests, location, age, gender, and lookalike audiences.
Retargeting shows ads to people who have previously interacted with your website or social media posts to increase conversions.
Yes, we can take over full ad management or guide you in managing your own social media campaigns.
By measuring KPIs such as clicks, conversions, engagement, and ROI in ad management platforms like Meta Business Suite and LinkedIn Ads Manager.

E-commerce Growth & Optimization

We optimize your ad campaigns and targeting to drive targeted traffic to your webshop and increase conversions.
Depending on your product and target audience, Google Shopping, retargeting, social media, and display ads can be effective.
By using retargeting, personalized offers, and loyalty campaigns, you can attract customers back and encourage repeat purchases.
Dynamic ads display products based on previous viewing and purchasing behavior, resulting in higher relevance and conversion rates.
A fast webshop provides a better user experience and prevents visitors from abandoning the site before making a purchase.
More and more consumers shop via their smartphones, making mobile-friendly ads and an optimized mobile site essential.
By tailoring ads to different stages of the customer journey, such as awareness, consideration, and purchase, you increase the effectiveness of your campaigns.
By displaying related products in your ads and offering personalized promotions, you can increase the average order value.

Marketing Automation & AI

Yes, we offer advanced automation solutions to manage campaigns more efficiently and effectively.
AI can recognize patterns, suggest ad optimizations, and automatically adjust bidding strategies for better results.
Dynamic ads adapt to the user and display personalized content, leading to higher engagement and conversions.
Machine learning analyzes large amounts of data to automatically optimize bidding strategies, targeting, and ad formats.
Yes, we offer flexible solutions that allow you to combine automation with manual adjustments for maximum control.
AI-based tools can generate, test, and optimize ad copy based on performance and user behavior.
Email campaigns, bidding strategies, customer segmentation, and retargeting can be largely automated for greater efficiency.
Automation requires proper oversight to ensure campaigns are managed correctly and remain aligned with your business goals.

Performance Marketing & Data Analysis

By using data analysis tools and monitoring KPIs such as conversion rate, CPA, and ROAS, you gain insights into the performance of your campaigns.
With data-driven marketing, you can make better-informed decisions, allocate budgets more efficiently, and optimize ads for a higher return on investment.
Conversion attribution helps you understand which touchpoints contribute to a conversion. We assist in setting up attribution models to measure the impact of each channel.
Google Analytics, Google Ads reports, heatmaps, and dashboards help you analyze visitor behavior and the effectiveness of your campaigns.
Last-click attribution assigns the conversion to the last touchpoint, while multi-touch attribution acknowledges multiple touchpoints that contribute to a conversion.
Through accurate data analysis, better targeting, and continuous optimization, you can ensure your advertising budget is used effectively.
Cohort analysis helps understand user behavior over time, allowing you to identify patterns and tailor campaigns to specific segments.
With AI and machine learning, bidding strategies, targeting, and content can be dynamically adjusted based on real-time data and performance.

Conversion Rate Optimization & CRO

By conducting A/B tests, improving call-to-actions, ensuring fast load times, and providing a user-friendly interface, the conversion rate can be increased.
Common issues include a complicated checkout process, slow load times, and unclear call-to-actions. We help identify and resolve these problems.
Through A/B testing and heatmaps, you can analyze which call-to-actions perform best and optimize them accordingly.
Triggers like scarcity, urgency, and social proof can increase the likelihood of visitors taking action on your website.
We analyze user behavior, implement improvements, and test various strategies to maximize the conversion rate.

Privacy & Compliance in Digital Marketing

We ensure ads comply with GDPR by ensuring transparency, cookie-free tracking, and minimizing personal data processing.
We offer privacy-friendly alternatives such as first-party data and contextual targeting to continue running effective ads without relying on cookies.
In addition to cookie-free tracking, we offer solutions such as server-side tracking, anonymous conversion measurement, and privacy-focused targeting methods.
The ePrivacy Regulation imposes stricter requirements on tracking and cookies, forcing advertisers to adapt to new methods like consent-based targeting.
We advise and implement consent management platforms (CMPs) to ensure users can legally grant consent for tracking.
First-party data is becoming increasingly important as it comes directly from users and can be used for targeting and personalization without external tracking.
We ensure your ad campaigns comply with regulations such as GDPR and CCPA through advanced targeting and tracking solutions.
Browsers like Safari and Firefox block tracking cookies by default. We help advertisers switch to sustainable targeting methods that are less dependent on cookies.

Software Development & Custom Solutions

We offer custom-made tools, integrations, and advertising solutions that meet your specific needs.
Yes, we develop custom software for websites, advertising platforms, and data analysis.
We work with modern technologies such as .NET, JavaScript, APIs, and cloud solutions to build robust software.
Yes, we can develop ad integrations that seamlessly integrate with your website or platform.
We don't build custom solutions for WordPress, Magento, Shopify, and other CMS platforms, but we can assist with their development.
Yes, we build and implement API integrations to enhance data exchange and automation.
Custom software offers flexibility, scalability, and better performance than standard solutions.
Development time depends on the complexity of the project, but we work efficiently to meet deadlines.
The cost depends on the scope and complexity of the project. Contact us for a quote.
Yes, we can implement improvements without a complete redevelopment, such as optimizations for speed and SEO.
We use .NET, JavaScript, and Vue.js, depending on the project.
Yes, we develop mobile applications using .NET, Xamarin, and MAUI for iOS and Android.
Yes, we can optimize, extend, and improve existing software based on your needs and requirements.
We start with a needs analysis, followed by concept development, implementation, and testing before the software goes live.
We work with PostgreSQL and Microsoft SQL Server for flexible and scalable database solutions.
Yes, we offer hosting services or provide the software ready for you to host yourself.
Yes, we prefer using ServiceStack to develop efficient and scalable APIs.
PostgreSQL offers flexibility and open-source benefits, while MS SQL provides optimal performance and integration with Microsoft products.
Yes, we analyze and optimize databases (PostgreSQL and MS SQL) to improve performance and scalability. For other databases, we provide our expertise but don't optimize them ourselves.

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where advertisers pay commissions to partners (affiliates) for generated sales or leads.
An affiliate promotes products or services through a unique tracking link and receives a commission when a visitor makes a purchase or generates a lead through that link.
It provides a cost-effective way to reach new customers as you only pay for actual conversions.
Businesses in e-commerce, software, subscriptions, and lead generation can benefit from affiliate marketing by gaining greater reach and more conversions.
Some affiliates may send low-quality traffic or engage in fraudulent activities. It requires monitoring and quality control to ensure successful campaigns.
Performance can be measured by conversion rates, click-through rates (CTR), and the revenue generated per affiliate.
No, UpStreamAds currently does not offer an affiliate marketing program, but we can help advertisers understand and set up their own affiliate campaigns.
Although we do not have an affiliate network, we can advise on reliable affiliate platforms and strategies to find the right partners.
Yes, alternatives such as display advertising, search engine ads, and social media marketing can also effectively increase traffic and conversions.