Expert Information
When you search online for information on a particular topic, you're often looking for reliable and in-depth answers. You don’t want superficial information, but something that truly answers your question and helps you move forward. Websites that are able to provide this in-depth and valuable information are often considered authoritative by search engines in that specific field. They are seen as experts providing the best and most relevant information.
The more a website is able to consistently deliver relevant and detailed content about a specific topic, the greater the chance that search engines will recognize it as a trustworthy source. This means the website will rank higher in search results for related queries. It's not just about the number of pages or articles you have, but more about the value and depth you provide.
This process is also referred to as Topical Authority.
Topical Authority Explained
Topical authority refers to the extent to which search engines consider your website a reliable and expert source within a specific topic or field. This plays an important role in how well your pages perform in search results. The more content you have that provides value and demonstrates deep knowledge, the greater the chance you'll be seen as an authority.
By adding extra pages focused on your expertise, you strengthen your position in search engines. This not only helps attract more visitors but also ensures that you reach the right audience and appear more trustworthy. Extra pages improve your web text optimization and help you be found more easily by search engines.
Why Are Extra Pages Important?
Adding extra pages to your website provides:
- More visibility: By providing more relevant content, you increase the chances that search engines will rank your website higher. This can be enhanced with a better found strategy.
- Better user experience: Extra pages ensure that visitors find more information and stay longer on your website. This can be facilitated by a smart website layout.
- More authority in your field: By creating detailed and well-written pages that delve into specific topics, your website is seen as an expert source.
With these extra pages, you can not only improve your visibility but also strengthen your brand as an expert. This contributes to converting more visitors into customers by providing the right information at the right time.
The Benefits of Extra Pages
Extra pages not only help increase your authority but also offer valuable opportunities to better serve your audience.
1. Increased Search Engine Ranking
Search engines, like Google, prefer websites that offer comprehensive and relevant information. By creating more pages that delve deeper into specific topics, you give Google more opportunities to index your website and rank it higher. This increases your visibility in search results, especially if you apply keyword optimization well in your web text optimization.
2. More Relevance for Users
By creating extra pages that specifically address your audience's questions and problems, you provide a better user experience. Visitors will stay longer on your website, which not only helps retain them as customers but also increases engagement and trust. This can be further improved with a smart website layout.
3. Strengthen Your Brand Authority
Providing in-depth content helps position your brand as an authority. The more valuable and well-founded information you offer, the more you are seen as a trusted source in your field. This strengthens your overall online presence and can lead to better conversion rates from users who see you as an expert.
4. Greater Conversion Opportunities
By adding extra pages that are well-written and contain the right keywords, you not only boost your search engine optimization (SEO) but also create more opportunities for conversions. Visitors who see more of your expertise are more likely to take action, such as making a purchase or submitting a contact request. This can be further supported by a targeted conversion optimization strategy.
The Right Approach
Creating the right content for a strong expert status is not easy. We help you write valuable texts that strengthen your authority.
It is not easy to create the right content that truly contributes to your topical authority. Often, a lot of content is created that offers a lot of information but is not deep enough. Think about writing superficial blog posts that offer little new insight or posting content that doesn’t actually address the specific questions of your target audience. This won’t impress as an expert. It's important to dive into your niche and truly understand what your audience needs.
Imagine you have a niche like sustainable gardening. Instead of just giving superficial tips on plants, you should provide in-depth articles about how to use local, native plants to enhance biodiversity in your garden. Or another example: if you're active in the niche of urban beekeeping, you can’t just write a general article about bees. You should create content about how to set up a beehive on a small balcony, which flowers to plant for bees in an urban setting, or how a beginner can start beekeeping in the city.
Quality is always more important than quantity. Adding a few extra pages can help a lot, but make sure these pages truly provide value. They should meet several specific criteria:
- The texts should be practical and applicable, and truly solve a problem for your audience.
- They should be clear and easy to navigate, so visitors don’t get lost in too much information.
- Use a logical structure so it’s easy for your visitors to navigate the text. Use subheadings, bullet points, and short paragraphs.
- The texts should align with the search intent of your audience. If people are searching for information on a specific topic, make sure your page answers that question.
- Lastly, make sure your pages have a strong call-to-action. What do you want the visitor to do after reading the page? They should be encouraged to click further or get in touch.
How to Gain Expert Status?
Adding extra pages may seem time-consuming, but with the right approach, you can simplify the process and gain many benefits.
1. Focus on depth, not quantity
It’s more important to add valuable and well-founded content than to simply create many pages. Focus on topics that are relevant to your audience and highlight your expertise. This helps both SEO and building your search engine visibility.
2. Link extra pages to your existing content
A strong internal linking structure ensures that new pages are easily discoverable by search engines and easily accessible to visitors. Link new pages to relevant existing content to guide visitors through your site and improve their user experience. This is also important for a smart website layout.
3. Use targeted keywords
Each new page should contain keywords that are specific to the topic. This not only helps you be found better on Google but ensures your pages are found by the right audience. Do keyword research to determine which terms you should target, so your pages are more visible and contribute to your web text optimization.
4. Keep adding new content regularly
To maintain your authority in the long term, it’s important to keep adding new pages. This keeps your website up to date and ensures that you remain relevant to your audience and search engines. This also improves your search engine visibility.
Let us help you achieve expert status
No time or experience to add extra pages? We can help you create valuable content that strengthens your authority.
UpStreamAds helps you set up extra pages that increase your expertise and improve your visibility. We ensure the right keywords, good structure, and persuasive content that help you be seen as an authority in your field. You just need to sit back and watch the results.