A second home in the beautiful nature of Southeast Brabant? Park De Heihorsten offers exclusive vacation homes on spacious plots, beautifully integrated into a forested landscape between the Strabrechtse Heide and the Groote Peel.
Advertising Campaign 'Increasing visibility and sales of vacation homes'
The vacation homes in Park De Heihorsten are offered for sale as investments with rental potential. The campaign focused on a broad audience to generate interest and stimulate conversions, so that interested parties could be actively approached for follow-up discussions.
Key Points for Roompot Heihorsten
- Bungalow park under construction
- All of the Netherlands and Belgium
- Investment opportunities and high rental potential
Bulk prospecting for maximum visibility and retargeting for conversion
Target Audience
This campaign had a broad approach and did not target a specific audience. The goal was to create maximum visibility and attract as many interested parties as possible.
Prospecting and Retargeting
The strategy combined bulk prospecting for wide reach at a low budget with retargeting to re-engage previous visitors. This ensured an optimal balance between visibility and conversion.
Campaign Duration
The campaign ran from May 2020 to August 2020.
Banners
UpStreamAds developed animated banners based on static designs from Roompot Vakantieparken, with a focus on an attractive visual presentation of the project.