Markanda offers a free and low-barrier way to buy and sell second-hand items. A no-nonsense alternative to Marktplaats.nl and other platforms.
Advertising Campaign 'Online visibility'
Markanda is a growing platform that offers individuals a cost-free and easy way to buy and sell items. To accelerate the platform's growth, a targeted online advertising campaign was needed.
Key Points for Markanda
- Alternative to Marktplaats.nl and Tweedehands.nl
- Across the Netherlands and Belgium
- Small daily budget with maximum results
Bulk prospecting on all titles
Target audience
The campaign targeted users of 'classified' websites and visitors of national and regional newspapers. This approach reached a broad audience actively searching for second-hand products.
Prospecting
The entire budget for this campaign was spent on prospecting. The goal was to drive as many new visitors to Markanda as possible and introduce them to the platform.
Campaign duration
The campaign started in October 2018 and is still running, with regular optimizations based on data and user behavior.
Progress and results
UpStreamAds provides Markanda with real-time insights into budgeting, spending, and performance via a client login. This allows continuous monitoring of progress and adjustments for optimal results.
Banners
For Markanda, banners were developed that directly showcase the items available on the platform. This ensures a recognizable and attractive advertising campaign that addresses the needs of potential users.