Knaken offers a simple and secure way to buy and sell cryptocurrency. Two targeted campaigns focused on attracting new users through the iOS app and a broad online sign-up campaign.
Advertising Campaign 'Targeted promotion for app downloads and new users'
To increase the number of active users on the platform, Knaken opted for a targeted advertising campaign with two key focuses: encouraging iOS app downloads and generating new sign-ups via the website.
Key Points for Knaken Crypto Trading
- Attract new users
- National visibility
- Increase brand awareness
Positioning Knaken as a reliable and user-friendly crypto platform for both beginners and experienced traders.
Target audience
The campaign targeted both experienced crypto investors and newcomers interested in buying and selling digital currencies.
Approach and strategy
Strategic banner ads on relevant websites directed iOS users to the App Store, while non-iOS users were redirected to Knaken's sign-up page.
Campaign duration
Each campaign ran for one month, with a daily ad budget to maintain consistent visibility.
Results
The campaigns led to a significant increase in app downloads and website registrations, resulting in a growing number of active users.