From responsible weight loss to mindful enjoyment. The 1:1 Diet emphasizes not only weight loss but also a healthy lifestyle with tasty and conscious choices.
Advertising Campaign 'Name change and brand positioning'
In a rebranding, everything revolves around recognition and trust. 1-on-1 Diet wanted to increase brand awareness without losing the built brand value. UpStreamAds assisted with a targeted digital campaign to smoothly transition to the new brand name.
Key Points for 1-on-1 Diet
- Premium brand, premium attention
- All of the Netherlands and Belgium
- Daily banners from 07:00 to 23:00
Prospecting on premium and retargeting on all titles
Challenge
The marketing & communication department of Cambridge Weight Plan sought support in transitioning to their new brand name: 1 on 1 Diet. The challenge was to increase brand awareness without losing the built brand value. The campaign had to target premium ad spaces and cover both the Netherlands and Belgium.
Solution
UpStreamAds implemented a two-pronged strategy with prospecting and retargeting. Video banners and display ads were used to attract a wide audience, while retargeting helped bring back interested individuals to the website. Through advanced targeting, we were able to reach the right audience.
Results
- 1.5 million ad impressions within the first three months
- Increased conversion rate through strategic retargeting
- Real-time insights via UpStreamAds' customer dashboard
Partners and optimization
For radio and TV campaigns, 1-on-1 Diet worked with Media Agency ZIGT. Online advertising was entrusted to UpStreamAds. Our data analysis and optimization strategies were shared daily with ZIGT for maximum impact.
Banners
The campaign used a wide range of banner formats, including video commercials developed by Studio QKLQ. This diversity allowed the target audience to be effectively reached on all possible platforms.
Conclusion
The online rebranding of 1-on-1 Diet was a success. The combination of premium prospecting, targeted retargeting, and collaboration with strategic partners ensured a name change without losing brand recognition.