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Arne Slot Football Days Increase brand awareness and visibility for Arne Slot Football Days

Summer football camp for children aged 7 to 13
Summer football camp for children aged 7 to 13

This summer, FrontRow Services organizes the first edition of the Arne Slot Football Days, a unique football camp in Arne's hometown of Bergentheim.

Advertising Campaign 'Increase brand awareness and visibility for Arne Slot Football Days'

Although Arne Slot, as the head coach of AZ, is nationally known, this first edition of the Arne Slot Football Days was mainly aimed at young football fans from East Netherlands. The campaign specifically targeted families with children aged 7 to 13 years within a 30 km radius around Bergentheim.

Key Points for Arne Slot Football Days
  • Increase brand awareness
  • 30 km around Bergentheim
  • Targeted at football families

Retargeting and use of premium well-known football sites

Website: https://zomervoetbalkamp.nl
Prospecting and retargeting

The campaign had a two-pronged approach: on the one hand, increasing brand awareness through prospecting, and on the other, retargeting based on existing website visitors and social media engagement. This allowed us to effectively reconnect with football families and increase conversion.

Banners

FrontRow Services provided a set of banners optimized for different ad formats and platforms. These visuals played a crucial role in the recognition and impact of the campaign.

Banner Overview

Below is a selection of the banners used for this campaign.

Desktop Banners

Desktop banners are specifically designed for display on Windows PCs, Mac computers, laptops, and other desktop systems.

320x240

320x250

728x90

Mobile Banners

Mobile banners are specifically designed for display on tablets and smartphones.

300x250

320x100

320x50

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