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Effective advertising on Zeit.de

ZEIT ONLINE | Nachrichten, Hintergründe und Debatten
ZEIT ONLINE | Nachrichten, Hintergründe und Debatten

Wir bieten unseren Lesern topaktuellen Qualitätsjournalismus.

Aktuelle News, Kommentare, Analysen und Hintergrundberichte aus Politik, Wirtschaft, Gesellschaft, Wissen, Kultur und Sport lesen Sie auf ZEIT ONLINE.

Waarom adverteren op Zeit.de?
  • Aktuelle Nachrichten
  • Analysen und Hintergrundberichte
  • Kultur und Sport
  • Wirtschaft & Finanzen
  • Gesellschaft & Wissen
  • Politik & Wirtschaft

Für Leser, die mehr wissen wollen

Qualitätsjournalismus mit höchstem Anspruch

ZEIT ONLINE ist eines der größten Nachrichtenangebote Deutschlands und steht für einen einordnenden Qualitätsjournalismus mit höchstem Anspruch, für multimediales Storytelling und aufwendigen Datenjournalismus.

ZEIT ONLINE stößt gesellschaftliche Debatten an, macht komplexe Sachverhalte nachvollziehbar und diskutiert mit den Lesern auf Augenhöhe.

Die größte Wochenzeitung Deutschlands

Jede Woche erreicht DIE ZEIT mit starkem Journalismus mehr als zwei Millionen Leser. Seit DIE ZEIT 1946 zum ersten Mal erschien, erfindet sie sich immer wieder neu, bleibt dabei aber ihrem Prinzip treu: dem Leser gründlich recherchierte Berichte und meinungsstarke Kommentare zu bieten.


Target audience for Zeit.de

  • Entscheider & Meinungsführer

    Laut LAE 2020 erreicht Zeit.de über 20% aller C-Level-Entscheider in Deutschland. Mehr als 60% der User sind berufstätig. Knapp 40% der User sind zwischen 40-59 Jahre alt. Knapp die Hälfte aller Besucher hat ein HaushaltsNettoeinkommen über 3.000 €
  • Junge Elite

    Über 90% der Besucher sind zwischen 20-39 Jahre alt, über 80% haben ein hohes Qualitätsbewusstsein, mehr als 60% der User sind überdurchschnittlich gebildet und mehr als 40% sehen sich als Trendsetter.

Specifications for advertising on Zeit.de

Days to show banners

Banners are served on the following days on Zeit.de:

MO TU WE TH FR SA SU

Specifieke formaten en opmerkingen

Zeit.de dictates a number of criteria for sizes and banners:

Banner kind Width (px) Height (px) Max. Size Remarks
Leaderboard 728 90 150kb GIF, JPG, PNG, HTML5, 3rd party tag
XL Leaderboard 970 90 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Medium Rectangle 300 250 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Halfpage 300 600 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Billboard 970 250 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Skyscraper 120 600 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Wide Skyscraper 160 600 150kb GIF, JPG, PNG, HTML5, 3rd party tag

What are the options?

UpStreamAds customizes your campaign on Zeit.de, but also on other websites and apps. Our sefvices are very affordable and complete.

Your banners are displayed on websites, in mobile apps and desktop apps. If desired, we display your banners exclusively on a specific platform or website.

We do not display banners and advertisements within search engines like Google and Bing, nor via Facebook. These platforms have their own closed system that we do not have access to.

Submitted banners are displayed on pre-approved websites through a number of exchanges after approval. These exchanges have strict policies regarding sensitive content, such as gambling and offensive content. We do not advertise on such websites. Obviously we cannot accept campaigns for these kind of websites.

With UpstreamAds you do not only reach out to your existing customers, but also to potential new customers. And that on every platform: PC, Mac, tablet and mobile.

  • National and local reach

    Choose a city, region or country. You can display your banner as narrow or wide as you want.
  • Minimum and maximum price

    Your banners are sold through exchanges. Our system searches for the cheapest and best scoring placements for your banners. You set a price bandwidth and never pay more than your maximum.
  • Fixed bugets and no surprises

    If, for whatever reason, we cannot meet the desired number of impressions, your credit will remain valid for other days or campaigns. You only pay for what you want to advertise. We do not charge for any overspend.
  • Prospecting and retargeting

    The first campaign is usually a prospecting campaign: the system looks for the best performing target group. This campaign can be used to set up a retargeting campaign to bring back visitors who have already visited your site.

We are your cheapest option!

Please feel free to contact us for all options. We can make you the best offer. Found a cheaper alternative? Then your advertising campaign with us will be free of charge!

Advertising on Zeit.de does not have to be expensive!
  • 100% Transparent

    You only pay for what you use. For each campaign, we charge only €10 setup fee for approving your banners. No extra costs for hosting or consulting.

  • Always in Control

    We actively monitor and optimize your campaign. Through our customer portal, you have real-time insights and receive weekly updates.

  • Bulk and Premium Advertising

    Reach more customers for less money. Bulk campaigns start at €0.25 per 1,000 views and are ideal for maximum visibility.

    Want to advertise more specifically? Premium advertising starts at €1 per 1,000 views, where you choose your target audience and advertise on exclusive platforms. More information on our advertising options.

  • Prospecting & Retargeting

    With prospecting, you reach new visitors, while retargeting brings back previously interested customers to your website.

    For even smarter targeting, you can use a retargeting pixel or product-specific ads.

Do you want to advertise on Zeit.de?

100% satisfaction Lowest prices Wide reach No surprises