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Effective advertising on SZ.de

Aktuelle Nachrichten, Hintergründe und Kommentare - SZ.de
Aktuelle Nachrichten, Hintergründe und Kommentare - SZ.de

Die Süddeutsche Zeitung mit News aus Deutschland und aller Welt mit Kommentaren und Hintergrundberichten

Die Süddeutsche Zeitung wird von Journalisten als eines der deutschsprachigen Leitmedien eingestuft, die gesellschaftliche Kommunikation und Öffentlichkeit gestalten und prägen.

Waarom adverteren op SZ.de?
  • Nachrichten
  • Sport
  • Finanzen
  • Digital
  • Wirtschaft
  • Kultur

Die Süddeutsche Zeitung ist der einflussreichsten Leitmedien Deutschlands

Eine der Meistzitierten Tageszeitungen Deutschlands

Die Süddeutsche Zeitung bemüht sich um eine ebenso kritische, wie konstruktive Haltung, die sich mit Expertise durchaus auch den Aufgeregtheiten der digitalen Nachrichtenwelt entgegenstellt.

SZ steht für Vielfalt

Die SZ.de Redaktion berichtet, aber sie analysiert auch. Ihre Meinungsbeiträge folgen nicht einer Linie, sondern sind geprägt vom Gedanken der Vielfalt.

Deutschlandweites Leitmedium

Die überregionale Tageszeitung bietet als Leitmedium verlässlich Informationen zu Politik, Wirtschaft, Kultur, Sport und Wissenschaft.

Target audience for SZ.de

  • Politisch & Kulturell Interesierte Menschen

    Spezifisch für die Süddeutsche Zeitung ist das Gewicht, das sie der Kultur einräumt. Das Feuilleton folgt direkt auf den politischen Teil. Es erscheinen täglich große Reportagen und Hintergrundartikel sowie täglich einen von bekannten SZ-Autoren verfassten Leitartikel.

  • Gehobene Bildungsschicht

    Mit sachlichen Informationen spricht SZ.de Besucher in gehobenen Bildungs- und Einkommensschichten zwischen 20 und 69 Jahren an.

Specifications for advertising on SZ.de

Days to show banners

Banners are served on the following days on SZ.de:

MO TU WE TH FR SA SU

Specifieke formaten en opmerkingen

SZ.de dictates a number of criteria for sizes and banners:

Banner kind Width (px) Height (px) Max. Size Remarks
Leaderboard 728 90 150kb GIF, JPG, PNG, HTML5, 3rd party tag
XL Leaderboard 970 90 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Medium Rectangle 300 250 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Halfpage 300 600 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Billboard 970 250 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Skyscraper 120 600 150kb GIF, JPG, PNG, HTML5, 3rd party tag
Wide Skyscraper 160 600 150kb GIF, JPG, PNG, HTML5, 3rd party tag

What are the options?

UpStreamAds customizes your campaign on SZ.de, but also on other websites and apps. Our sefvices are very affordable and complete.

Your banners are displayed on websites, in mobile apps and desktop apps. If desired, we display your banners exclusively on a specific platform or website.

We do not display banners and advertisements within search engines like Google and Bing, nor via Facebook. These platforms have their own closed system that we do not have access to.

Submitted banners are displayed on pre-approved websites through a number of exchanges after approval. These exchanges have strict policies regarding sensitive content, such as gambling and offensive content. We do not advertise on such websites. Obviously we cannot accept campaigns for these kind of websites.

With UpstreamAds you do not only reach out to your existing customers, but also to potential new customers. And that on every platform: PC, Mac, tablet and mobile.

  • National and local reach

    Choose a city, region or country. You can display your banner as narrow or wide as you want.

  • Minimum and maximum price

    Your banners are sold through exchanges. Our system searches for the cheapest and best scoring placements for your banners. You set a price bandwidth and never pay more than your maximum.

  • Fixed bugets and no surprises

    If, for whatever reason, we cannot meet the desired number of impressions, your credit will remain valid for other days or campaigns. You only pay for what you want to advertise. We do not charge for any overspend.

  • Prospecting and retargeting

    The first campaign is usually a prospecting campaign: the system looks for the best performing target group. This campaign can be used to set up a retargeting campaign to bring back visitors who have already visited your site.

We are your cheapest option!

Please feel free to contact us for all options. We can make you the best offer. Found a cheaper alternative? Then your advertising campaign with us will be free of charge!

Advertising on SZ.de does not have to be expensive!

  • 100% Transparent

    You only pay for what you use. For each campaign, we charge only €10 setup fee for approving your banners. No extra costs for hosting or consulting.

  • Always in Control

    We actively monitor and optimize your campaign. Through our customer portal, you have real-time insights and receive weekly updates.

  • Bulk and Premium Advertising

    Reach more customers for less money. Bulk campaigns start at €0.25 per 1,000 views and are ideal for maximum visibility.

    Want to advertise more specifically? Premium advertising starts at €1 per 1,000 views, where you choose your target audience and advertise on exclusive platforms. More information on our advertising options.

  • Prospecting & Retargeting

    With prospecting, you reach new visitors, while retargeting brings back previously interested customers to your website.

    For even smarter targeting, you can use a retargeting pixel or product-specific ads.

Websites

Online advertising on the following websites:

Germany

The Netherlands

This is just a selection of all the websites where your ad can be displayed. For specific websites, please contact us for the possibilities.

Do you want to advertise on SZ.de?

100% satisfaction Lowest prices Wide reach No surprises

085 0271 711