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Effective advertising on Smulweb.nl

Je koekje bij de koffie.
Je koekje bij de koffie.

Smulweb is het content- en multi-channel mediabedrijf binnen de foodbranche. Via diverse kanalen; online, social, print en events bereikt Smulweb maandelijks meer dan 3 miljoen Nederlandse consumenten. Smulweb.nl weet wat er werkt bij de Nederlandse thuiskok.

Met meer dan 3 miljoen unieke bezoekers per maand is Smulweb de grootste receptensite van de BeNeLux. Thuiskoks komen dagelijks naar de site om inspiratie op te doen, recepten te vinden en ook om zelf recepten te delen met de community.

Waarom adverteren op Smulweb.nl?
  • Eten en drinken
  • Landelijk bereik
  • 'Ons'-gevoel

Bestbezochte website in de categorie 'food'.

Smulweb het multi-channel mediabedrijf binnen de foodbranche. Met meer dan 3 miljoen unieke bezoekers op Smulweb, 135.000 fans op social media en een magazine in de top 3 van de food-branche bereikt Smulweb dagelijks de Nederlandse thuiskok.

Hierdoor is Smulweb het kenniscentrum en dé specialist binnen de foodbranche die u nodig hebt om uw product in het hart van de doelgroep bekendheid te geven.

Smulweb.nl, wie kookt er niet mee? Per maand komen er 3.000.000 unieke bezoekers naar de website voor kookinspiratie. Sinds de oprichting in 1999 is de site dan ook uitgegroeid tot het grootste receptenplatform van Nederland.

Het succesrecept: op Smulweb kun je niet alleen recepten zoeken, maar ook zelf toevoegen, bewaren en delen met vrienden en volgers. Fijne recepten sla je makkelijk op in je online kookboek, handig!

Smulweb Website van het Jaar 2017

Smulweb is voor de tweede keer op rij uitgeroepen tot Website van het Jaar 2017, categorie Culinair. Het publiek verkoos Smulweb boven andere genomineerde websites als Eet.nu, LekkerTafelen.nl en Restaurants.nl.

Binnen de website is het mogelijk te adverteren op blogpagina's en receptenpagina's.


What are the options?

UpStreamAds customizes your campaign on Smulweb.nl, but also on other websites and apps. Our sefvices are very affordable and complete.

Your banners are displayed on websites, in mobile apps and desktop apps. If desired, we display your banners exclusively on a specific platform or website.

We do not display banners and advertisements within search engines like Google and Bing, nor via Facebook. These platforms have their own closed system that we do not have access to.

Submitted banners are displayed on pre-approved websites through a number of exchanges after approval. These exchanges have strict policies regarding sensitive content, such as gambling and offensive content. We do not advertise on such websites. Obviously we cannot accept campaigns for these kind of websites.

With UpstreamAds you do not only reach out to your existing customers, but also to potential new customers. And that on every platform: PC, Mac, tablet and mobile.

  • National and local reach

    Choose a city, region or country. You can display your banner as narrow or wide as you want.
  • Minimum and maximum price

    Your banners are sold through exchanges. Our system searches for the cheapest and best scoring placements for your banners. You set a price bandwidth and never pay more than your maximum.
  • Fixed bugets and no surprises

    If, for whatever reason, we cannot meet the desired number of impressions, your credit will remain valid for other days or campaigns. You only pay for what you want to advertise. We do not charge for any overspend.
  • Prospecting and retargeting

    The first campaign is usually a prospecting campaign: the system looks for the best performing target group. This campaign can be used to set up a retargeting campaign to bring back visitors who have already visited your site.

We are your cheapest option!

Please feel free to contact us for all options. We can make you the best offer. Found a cheaper alternative? Then your advertising campaign with us will be free of charge!

Advertising on Smulweb.nl does not have to be expensive!
  • 100% Transparent

    You only pay for what you use. For each campaign, we charge only €10 setup fee for approving your banners. No extra costs for hosting or consulting.

  • Always in Control

    We actively monitor and optimize your campaign. Through our customer portal, you have real-time insights and receive weekly updates.

  • Bulk and Premium Advertising

    Reach more customers for less money. Bulk campaigns start at €0.25 per 1,000 views and are ideal for maximum visibility.

    Want to advertise more specifically? Premium advertising starts at €1 per 1,000 views, where you choose your target audience and advertise on exclusive platforms. More information on our advertising options.

  • Prospecting & Retargeting

    With prospecting, you reach new visitors, while retargeting brings back previously interested customers to your website.

    For even smarter targeting, you can use a retargeting pixel or product-specific ads.

Do you want to advertise on Smulweb.nl?

100% satisfaction Lowest prices Wide reach No surprises