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Effective advertising on

Je koekje bij de koffie.
Je koekje bij de koffie.

Smulweb is het content- en multi-channel mediabedrijf binnen de foodbranche. Via diverse kanalen; online, social, print en events bereikt Smulweb maandelijks meer dan 3 miljoen Nederlandse consumenten. weet wat er werkt bij de Nederlandse thuiskok.

Met meer dan 3 miljoen unieke bezoekers per maand is Smulweb de grootste receptensite van de BeNeLux. Thuiskoks komen dagelijks naar de site om inspiratie op te doen, recepten te vinden en ook om zelf recepten te delen met de community.

Waarom adverteren op
  • Eten en drinken
  • Landelijk bereik
  • 'Ons'-gevoel

Bestbezochte website in de categorie 'food'.

Smulweb het multi-channel mediabedrijf binnen de foodbranche. Met meer dan 3 miljoen unieke bezoekers op Smulweb, 135.000 fans op social media en een magazine in de top 3 van de food-branche bereikt Smulweb dagelijks de Nederlandse thuiskok.

Hierdoor is Smulweb het kenniscentrum en dé specialist binnen de foodbranche die u nodig hebt om uw product in het hart van de doelgroep bekendheid te geven., wie kookt er niet mee? Per maand komen er 3.000.000 unieke bezoekers naar de website voor kookinspiratie. Sinds de oprichting in 1999 is de site dan ook uitgegroeid tot het grootste receptenplatform van Nederland.

Het succesrecept: op Smulweb kun je niet alleen recepten zoeken, maar ook zelf toevoegen, bewaren en delen met vrienden en volgers. Fijne recepten sla je makkelijk op in je online kookboek, handig!

Smulweb Website van het Jaar 2017

Smulweb is voor de tweede keer op rij uitgeroepen tot Website van het Jaar 2017, categorie Culinair. Het publiek verkoos Smulweb boven andere genomineerde websites als, en

Binnen de website is het mogelijk te adverteren op blogpagina's en receptenpagina's.

What are the options?

UpStreamAds customizes your campaign on, but also on other websites and apps. Our sefvices are very affordable and complete.

Your banners are displayed on websites, in mobile apps and desktop apps. If desired, we display your banners exclusively on a specific platform or website.

We do not display banners and advertisements within search engines like Google and Bing, nor via Facebook. These platforms have their own closed system that we do not have access to.

Submitted banners are displayed on pre-approved websites through a number of exchanges after approval. These exchanges have strict policies regarding sensitive content, such as gambling and offensive content. We do not advertise on such websites. Obviously we cannot accept campaigns for these kind of websites.

With UpstreamAds you do not only reach out to your existing customers, but also to potential new customers. And that on every platform: PC, Mac, tablet and mobile.

  • National and local reach

    Choose a city, region or country. You can display your banner as narrow or wide as you want.
  • Minimum and maximum price

    Your banners are sold through exchanges. Our system searches for the cheapest and best scoring placements for your banners. You set a price bandwidth and never pay more than your maximum.
  • Fixed bugets and no surprises

    If, for whatever reason, we cannot meet the desired number of impressions, your credit will remain valid for other days or campaigns. You only pay for what you want to advertise. We do not charge for any overspend.
  • Prospecting and retargeting

    The first campaign is usually a prospecting campaign: the system looks for the best performing target group. This campaign can be used to set up a retargeting campaign to bring back visitors who have already visited your site.

We are your cheapest option!

Please feel free to contact us for all options. We can make you the best offer. Found a cheaper alternative? Then your advertising campaign with us will be free of charge!

Advertising on does not have to be expensive!
  • No unpleasant suprises

    We charge a one time setup fee of 10,- per campaign for the approval of your banners. No additional costs or fees for communication, hosting and advice.

  • Focus to your campaign

    We are only satisfied when you are satisfied. We monitor the progress of your campaign and advise on adjustments and budget during the term.

  • Optimalising results

    Our systems provide the highest yield at the lowest expense. This way we get the best results for you.

  • Bulk and premium

    You can split your budget between bulk and premium impression. With bulk campaigns, advertising starts from 15 cents per 1000 views. With bulk you reach a lot of new audiences without specific targeting - this is comparable to handing out flyers or advertising in a bus shelter or on radio and tv.

    We offer premium campaigns from 1 per 1000 views. With premium you select the target group yourself and you can select specific groups (at an additional cost), such as age, income level, zip code area, family composition, etc. In addition, you can indicate on which websites you want to advertise.

    This way you get the best results from your campaign.

  • Prospecting and retargeting

    With prospecting you sow banners on various websites. Sowing this produces visitors to your website. If you want to improve conversion of these visitors, you can place a retargeting pixel on your website and start a retargeting campaign. We arrange these campaigns for you.

    You can retarget for your entire website, but also on the basis of products. Do you have a website where you sell books? Then we can process that book in your banner and let the visitor come back to your website via your banner for the purchase of this book.

    You can use a Facebook pixel on your website to support your campaign. Visitors can then be reached via a Facebook ad. This way you kill two birds with one stone.

  • Reports and progress

    We offer a free login for direct access to monitor your campaign - if desired. We also offer an optional PDF document with results every week, in which the results of your campaign are displayed per country, city, region and city and also which banner worked best.

Do you want to advertise on

100% satisfaction Lowest prices Wide reach No surprises